SERVICES
Media Relations
Media Counsel: weigh the legal, political, and business consequences of a developing story, then advise when to engage, what to disclose, and who should speak.
Newsroom Relations: work directly with reporters and editors on sensitive or contested stories, supplying relevant documents, addressing factual disputes, and explaining the client’s position.
Interview Strategy: establish the scope, format, timing, and ground rules for interviews and background discussions, with explicit agreement on attribution before sensitive information is shared.
Breaking News Response: direct communications across principals, counsel, and spokespeople, resolve conflicting accounts, and control the timing and sequence of statements as events unfold.
Reputation Management
Content Publishing: adapt and publish articles, interviews, videos, and case studies across relevant websites and social channels to give positive stories greater reach and visibility.
Organizational Reputation: assess and shape how employees, clients, partners, and other audiences perceive an organization’s conduct and performance.
Positive Stories: turn real achievements, community involvement, and firsthand accounts into articles, interviews, videos, and case studies.
Search-Friendly Content: create useful articles and web pages that make accurate, positive information easier to find online.
Social Impact: develop, evaluate, and communicate efforts to address social needs and improve community well-being.
Stakeholder Engagement: establish dialogue with people and groups that influence or are affected by decisions and activities.
Websites and Profiles: build or update websites, biographies, and professional profiles with clear, current information about experience and accomplishments.
Executive Communications
Board Advisory: counsel board members on communications, reputation, and likely reactions to board decisions.
Executive Communications Assessment: evaluate how clearly, credibly, and effectively a leader communicates with different audiences.
Executive Positioning: build a public profile that reflects a leader’s expertise and priorities.
Media Training: coach speakers to present their positions clearly, answer difficult questions, and handle interviews effectively.
Public Speaking Training: teach speakers to structure remarks, deliver them clearly, engage an audience, and handle questions.
Speechwriting: write remarks suited to a speaker’s voice, audience, occasion, and purpose.
Internal Communications
Change Management: help people understand, prepare for, and adopt changes to structure, strategy, systems, or working practices.
Compliance Culture: establish workplace expectations and practices that encourage ethical conduct, adherence to rules, and reporting of concerns.
Employee Engagement: strengthen employees’ understanding of and involvement in their workplace through communication, listening, and participation.
Employer Branding: create recruitment videos, careers pages, and branded materials that communicate workplace experience, benefits, and opportunities.
Organizational Culture: examine and shape shared values, expectations, and everyday behaviors that influence how people work.
Corporate Communications
Communications Planning: define what to say, whom to reach, which channels to use, who is responsible, and when to act.
Equity Story Development: articulate the investment case through a company’s technology, market opportunity, business model, customer traction, growth prospects, and risks.
Investor Relations: maintain dialogue with venture investors, shareholders, and analysts about product milestones, business performance, capital needs, and long-term growth.
IPO Preparation: prepare founders and leadership teams for public markets with a clear investment narrative, consistent financial messaging, and coaching for investor presentations and media interviews.
Narrative Development: organize facts and themes into a coherent account that explains identity, circumstances, or a position.
Restructuring Communications: explain changes in financing, staffing, product direction, or operations and address concerns among employees, investors, customers, and partners.
Shareholder Campaigns: advise founders and boards on shareholder campaigns seeking changes in leadership, governance, capital allocation, growth strategy, or control.
Strategy: set communications goals, establish priorities, and define how to reach people whose views or decisions matter.
Research
Primary Research: gather original information through surveys, interviews, focus groups, and observation.
Message Testing: use audience research to test whether proposed language is clear, credible, relevant, and persuasive.
Campaign Measurement: measure a campaign’s effects on audience understanding, attitudes, and behavior, and its progress toward stated goals.
Media Analytics: analyze volume, tone, reach, themes, and patterns of news coverage and online discussion.
Media Monitoring: track news coverage and online conversations for relevant mentions, emerging concerns, public reactions, and trends.
Reputation Measurement: measure audience perceptions, identify what drives them, and track changes over time.
Creative
Content Creation: produce written, visual, and audio materials for publication and distribution to specific audiences.
Creative: develop concepts, copy, graphic designs, and finished visual assets.
Digital Production: design and build websites, landing pages, email templates, and social media assets.
Short-Form Video: script, record, and edit reels, interviews, and short videos with subtitles, graphics, and sound.
Specialized Communications: produce illustrated reports, fundraising materials, infographics, animations, and videos that clearly and accurately present work in sustainability, philanthropy, science, and the arts.
Video Production: plan, script, record, and edit videos.
Virtual Events: plan and produce online events, including presentations, broadcasts, audience participation, and technical coordination.
Targeted Persuasion
Advertising: create and place paid advertisements across digital, print, broadcast, and outdoor channels.
Campaign Content: produce ready-to-publish social media graphics, carousels, captions, and story templates formatted for each platform.
Campaign Landing Pages: build mobile-friendly campaign pages with sign-up forms, donation links, downloadable materials, and other calls to action.
Paid Social Advertising: create complete social media ad sets with finished visuals, headlines, copy, and variations for different audiences and placements.
Integrating AI
AI Adoption: identify appropriate artificial intelligence tools, establish standards for their use, and integrate them into daily work.
AI Risk Management: identify and reduce AI risks, including false information, impersonation, bias, privacy failures, and reputational harm.
Algorithmic Strategy: improve how search engines, social platforms, and AI systems find, interpret, and present information about a client.
Bespoke AI Solutions: design AI tools tailored to specific tasks, data, and requirements.