Media-Relations Strategy: weigh the legal, political, and business consequences of a developing story, then advise when to engage, what to disclose, who should speak, and what outlets to target.

Hands-On Interaction: work directly with reporters and editors on sensitive or contested stories, supplying relevant documents, addressing factual disputes, and explaining the client’s position.

Interview Strategy: establish the scope, format, timing, and ground rules for interviews and background discussions, with explicit agreement on attribution before sensitive information is shared.

Breaking News Response: direct communications across principals, counsel, and spokespeople, resolve conflicting accounts, and control the timing and sequence of statements as events unfold.